We are an online destination for the fashion fierce, modern woman who is completely badass and digitally inspired. We are inspired by the ambitious and unapologetic woman. She knows what she wants and she goes for it. She is ultra confident and she leads fearlessly. We exist to empower her through our collections; so she is striking everyday, everywhere she goes. She is not a rebel – but rather; rebel-chic. Our pieces create statements. Sometimes we follow trends, sometimes we don’t. We love breaking the rules a little bit. We are launching from Johannesburg, South Africa providing awesome fashion to South Africa. We have launched with a collection of bad-ass shoes, but if our ambition is to go by, we won’t stop here and will probably launch other exciting collections soon. In our world, it really is about being rebel-chic and standing out from the crowd… Who wants to fit in anyway? We’re online only, which means we love email and we are online 24/7 if you want to have a chat! We promise you awesome service.